Nothing waits for someone to be free.

The enquiry arrives while the person who could answer it is working.

The front desk is with a customer, hands are busy mid-job, the phone is on silent during service. The enquiry is not ignored, it is queued behind the actual work, and by the time anyone reaches it the customer has asked somewhere else.

1. 01

   Answer on message one

   Replies in seconds, in English or Arabic, detected from what the customer wrote rather than from a menu.

2. 02

   Qualify before a human reads it

   Asks the handful of questions your trade needs, so nobody opens a thread that says only 'hi'.

3. 03

   Book into the real diary

   Offers slots that exist, holds one, and writes it to the calendar your team already works from.

4. 04

   Route what it should not handle

   Hands the thread to the right person the moment it hits your stop list, with everything captured so far.

5. 05

   Say that it is an AI

   Discloses on first contact and keeps the full transcript, because in several of our trades that is not optional.

The same mechanism, in your trade's own words.

Two businesses in the same sector run the same software with different data in it. What changes between trades is the vocabulary, the rules and the agent's name.

• clinics_dental.teamIris

  Clinics & dental

  Iris answers the enquiry the front desk cannot reach mid-appointment, and books it.

  See the team
• real_estate.teamDext

  Real estate

  Dext replies to a portal lead in under a minute and books the viewing before the competition opens the email.

  See the team
• salons_barbers.teamCleo

  Salons & barbers

  Cleo takes the booking that arrived on Instagram while both chairs were full.

  See the team

Does it answer as us, or as a bot?

As you, in your business's name and voice, and it says it is an AI assistant on first contact. Those two things are not in tension: the customer knows what they are talking to, and it still sounds like your business rather than a call centre script.

What happens when it does not know the answer?

It stops and hands over. Every build starts with a stop list, which is the set of things the agent must never answer on its own. In a clinic that list is regulatory, in a garage it is commercial. The agent does not guess at the edge of what it knows.

Do we lose control of the replies?

Not unless you decide to. Every client starts on Copilot, where the agent drafts and a person sends. Autopilot and Autonomous are steps you take later, once you have watched it work for a few weeks.

More in the questions glossary.

1. 01You are here
   Front of houseAnswer, qualify and book every enquiry
2. 02Back officeInvoices chased, suppliers followed, files read
3. 03RetentionRecalls, reminders and dormant customers
4. 04Connected dataAnswers drawn from every system, not one